New firmware update for Sony A7RIII + A7III

Sony’s acclaimed a7 III and a7R III mirrorless cameras have received an exciting firmware update – software version 3.0 - that enhances Real-time Eye AF performance and adds Real-time Animal Eye AF and interval shooting for time lapse. 

The All New Sony 24mm f1.4 GM

The high resolution and beautiful bokeh that the G Master line is known for. With full-frame Sony Alpha cameras in their third generation, Sony brings extensive experience in mirrorless lens design to the development of this new 24mm f/1.4 G Master.

The All New Sony A7III

Sony Expands Full-frame Mirrorless Lineup with Introduction of New α7 III Camera
Versatile New Model Combines all the Latest Imaging Technologies into a Compact Package

Giving Tuesday

If you are looking for way to Give Back, Sony is partnering with Photo Start on Giving Tuesday November 28th and encouraging people to donate their used (and new) working cameras, lenses and accessories to a great cause.

Photo Start is a non-profit organization that teaches business and life skills through photography to children in distressed areas of the world. Through photography education, they hope to reduce poverty and create a more positive environment for these children.


NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced an impressive addition to their full-frame mirrorless camera lineup, the α7R III (model ILCE-7RM3).

Blazing fast Sony RX10 IV Announced

Sony launches the next generation of powerful, versatile RX10 cameras, the RX10 IV. The new camera combines lightning-fast AF and 24 fps continuous shooting with a versatile 24-600mm f/2.4-f/4 zoom lens. 

The new Sony RX0!

RX0 is a new model in the RX series that allows all with creative imagination to shoot with more freedom at every opportunity. High technology for high-quality imaging inherited from the RX series is packed into the uniquely solid, rigid, compact body. RX0 features 1.0-type stacked CMOS image sensor with DRAM chip and a wide-angle ZEISS® T* 24mm (35mm equivalent) lens. It is waterproof down to 10 meters, shockproof from heights up to 2.0 meters, and crushproof of 200kgf/2000N. Thanks to its sensor's high-speed data readout, RX0 has many creative features including super slow motion and anti-distortion shutter of up to 1/32000 sec. Miniature dimensions and all-around versatility maximise creators’ freedom to take and use RX0 anywhere in creative ways. Multi-camera shooting is made easy by its multi-camera control function.

Astro with Stefan Liebermann

My name is Stefan Liebermann! I’m a 28 years old physics student at the University of Ilmenau, Germany and an international awarded night photographer. I found my passion for photography in 2015. Fortunately my family enabled me to visit countries like Venezuela, Sri Lanka, Cuba and Egypt since I was a child. My fever for traveling was born. Since around two years I have the dream to travel around the world with my camera and capture fantastic moments during the night in nature. Therefore I toured around South Africa, Italy and Spain. I love the beauty of nature and its phenomena.

Upgrade & get up to $500 in bonus credit!

Upgrade & get up to $500 in bonus credit on the newest Sony gear.

Trade in a working interchangeable lens DSLR or mirrorless camera and receive the value of your trade-in, plus up to $500 towards the purchase of select α full-frame mirrorless cameras.

Getting to know Dan Marker-Moore

Sony Alpha Imaging Collective member Dan Marker-Moore is the perfect example of how
someone can use Instagram to build a successful career as a ‘content-creator’.
He is originally from Chicago and lived there through college where he started a
career in motion graphics and animation-type work. It eventually brought him out
West to Los Angeles where he worked on movies trailers, main titles for movies
(think of the opening and closing credits in movies) and other commercial work.
Instagram eventually was created and Marker-Moore starting to develop a passion for


Thank you for all the love and support you have given @SonyImages and to say THANK YOU we have partnered with @SonyAlpha to giveaway the Sony RX100 V. This contest will be a Free For All editing contest featuring images from the Sony RX100 V.

Backstage with Chad Wadsworth

Deep in the heart of Texas, Austin based photographer Chad Wadsworth is nationally recognized for his compositions of all things music related. His live and reportage photography has been featured in Rolling Stone, SPIN, Pitchfork and numerous other online and print outlets. Chad is also a Global Red Bull photographer, capturing Red Bull lifestyle with a focus on their live music events and behind-the-scenes documentary of their athletes. Rooted in analog photography, his affinity for the medium influences his unique digital signature and as a Sony Artisan, he is on the leading edge of mirrorless camera technology.

Sony Kando Trip 1.0

The Sony Kando Trip 1.0 was a creative’s amusement park minus the high-ticket prices and long lines for attractions. Over 120 members of both the Sony Artisans and Sony Alpha Imaging Collective were invited to El Capitan Canyon in Santa Barbara, California during the third week of May.