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The NEW SONY A7RIII

The NEW SONY A7RIII

via: Sony Alpha Universe  

PRE-ORDER HERE  

Key Features:

  • 35mm Full-Frame 42.4 MP (1) Back-Illuminated Exmor R(TM) CMOS Image Sensor with Evolved Image Processing
  • Continuous Shooting at up to 10 fps (2) with either Silent Shooting or Mechanical Shutter and full Auto Focus/Auto Exposure tracking
  • 399 phase-detection AF points covering 68% (3) of image area, 425 contrast AF points and approximately 2 times more effective Eye AF (4)
  • 5-axis optical in-body image stabilization with a 5.5 step (5) shutter speed advantage
  • High Resolution 4K (6) Movie Shooting with full pixel readout and no pixel binning (7)
  • Completely redesigned for professionals, including upgraded Auto Focus, Dual SD Card Slots, Extended Battery Life, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C(TM) Terminal and more
  • Compact, Lightweight body at only 23 oz (8)

NEW YORK, Oct. 25, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced an impressive addition to their full-frame mirrorless camera lineup, the α7R III (model ILCE-7RM3).

Thanks to an evolutionary leap in image processing power and efficiency, the new α7R III combines a high-resolution 42.4 MP (1) back-illuminated Exmor R CMOS image sensor with impressive shooting speeds at up to 10 fps (2) with full AF/AE tracking, as well as beautiful image and 4K (6) video quality, wide 15-stop (9) dynamic range, high sensitivity with noise reduction of almost a full stop (4) and more. With these immense capabilities and a compact, lightweight body, it’s an extremely versatile tool for photographers, videographers, multi-media creators and all other types of professionals that demand reliability, flexibility and versatility.

“We’re continuing to raise the bar for innovation in the imaging marketplace, in particular with our full-frame camera lineup,” said Neal Manowitz, Vice President of Digital Imaging for Sony Electronics. “As an industry, we are now entering the true digital age of imaging. The capabilities of the α7R III camera – silent shooting at 10 fps at full 42.4 MP resolution, extreme AF coverage and speed for both video and stills – exceed anything that is physically possible with a DSLR, making it an excellent symbol for this paradigm shift” He added, “It offers a level of customization, speed and stamina that will satisfy even the most demanding professionals, and ensures that they can take full advantage of this impressive tool to capture and create in ways they never could before.”

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Pricing and Availability

The Sony α7R III Full-frame Interchangeable Lens Camera will ship this November for about $3,200 US and $4,000 CA. It will be sold at a variety of Sony authorized dealers throughout North America.

A variety of exclusive stories and exciting new content shot with the new α7R III camera and other Sony α products can be found at www.alphauniverse.com, a site built to educate and inspire all fans and customers of the Sony α brand.

The new content will also be posted directly at the Sony Photo Gallery and the Sony Camera Channel on YouTube. Detailed information pages within Sony.com for the new products can be found at:
(US) - α7R III Full-frame Interchangeable Lens Camera
(CA) - α7R III Full-frame Interchangeable Lens Camera

Please follow #SonyAlpha and visit @SonyAlpha on Instagram for all of the latest α camera news and content direct from Sony.

Notes:
1. Approximately, effective
2. Up to 10 fps in continuous “Hi+” mode, and up to 8 fps in continuous “Hi” mode. Maximum fps will depend on camera settings
3. Approximately 68% of the image area in both the horizontal and vertical directions
4. Compared to the α7R II, according to Sony testing
5. CIPA standards. Pitch/yaw shake only. Planar T* FE 50mm F1.4 ZA lens. Long exposure NR off
6. A Class 10 or higher SDHC/SDXC memory card is required for XAVC S format movie recording. UHS speed class 3 or higher is required for 100 Mbps recording
7. In Super 35mm mode.
8. Approximately
9. Sony test conditions for still images
10. Among digital cameras with a full-frame image sensor. As of October 2017 press release, based on Sony research
11. “Hi+” continuous mode with UHS-II compatible SDXC memory card. Sony test conditions.
12. Some distortion may occur with fast-moving subjects of if the camera is moved sideways rapidly
13. “Hi” mode. Maximum fps will depend on camera setting.
14. Only 100 Hz and 120 Hz flicker is detected. Continuous shooting speed may decrease. Flicker-free shooting is not available during silent shooting, BULB exposure, or movie recording
15. With SSM or SAM lenses only. Eye AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
16. With SSM or SAM lenses only. With the LA-EA3 mount adapter. Focal plane phase-detection AF not supported for movie recording. AF-C can only be used when the “Phase detection” AF system is selected, but focus is fixed at the first frame during continuous shooting in any mode other than “Continuous: Lo” (Hi+, Hi, Mid).
17. 15-megapixel
18. Connect this product to an HDR (HLG) compatible Sony TV via a USB cable when displaying HDR (HLG) movies
19. Sound not recorded. Class 10 or higher SDHC/SDXC memory card required
20. In NTSC. 50fps or 100fps in PAL

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